BMW Global

BMW Global

BMW Global

BMW Global

BMW Global

Redefining the brand in a digital world and scale it across different markets, touchpoints and sub-brands; simplifying the user experience, incrementing appeal, adoption and business results.

These are just a few of the different challenges during the project Stage Two, a project for the Global BMW customer experience. At the time, it has been the first digital full service responsive platform in the automotive branch.

Redefining the brand in a digital world and scale it across different markets, touchpoints and sub-brands; simplifying the user experience, incrementing appeal, adoption and business results.

These are just a few of the different challenges during the project Stage Two, a project for the Global BMW customer experience. At the time, it has been the first digital full service responsive platform in the automotive branch.

Redefining the brand in a digital world and scale it across different markets, touchpoints and sub-brands; simplifying the user experience, incrementing appeal, adoption and business results.

These are just a few of the different challenges during the project Stage Two, a project for the Global BMW customer experience. At the time, it has been the first digital full service responsive platform in the automotive branch.

Redefining the brand in a digital world and scale it across different markets, touchpoints and sub-brands; simplifying the user experience, incrementing appeal, adoption and business results.

These are just a few of the different challenges during the project Stage Two, a project for the Global BMW customer experience. At the time, it has been the first digital full service responsive platform in the automotive branch.

Redefining the brand in a digital world and scale it across different markets, touchpoints and sub-brands; simplifying the user experience, incrementing appeal, adoption and business results.

These are just a few of the different challenges during the project Stage Two, a project for the Global BMW customer experience. At the time, it has been the first digital full service responsive platform in the automotive branch.

All markets, all languages, one cohesive BMW digital experience.

All markets, all languages, one cohesive BMW digital experience.

All markets, all languages, one cohesive BMW digital experience.

All markets, all languages, one cohesive BMW digital experience.

All markets, all languages, one cohesive BMW digital experience.

The project was approached simplifying the design and user experience, facilitating the understanding and use of the platform, creating awareness and engagement through new features, products and optimizing the performance in every touchpoint.

It has been created a new solid visual language and identity in order to build not just a unique and great user experience, but also an immersive branding experience across multiple touchpoints, which was eventually expanded to sub-brands such as BMW M and BMW i with their personal touch.

The project was approached simplifying the design and user experience, facilitating the understanding and use of the platform, creating awareness and engagement through new features, products and optimizing the performance in every touchpoint.

It has been created a new solid visual language and identity in order to build not just a unique and great user experience, but also an immersive branding experience across multiple touchpoints, which was eventually expanded to sub-brands such as BMW M and BMW i with their personal touch.

The project was approached simplifying the design and user experience, facilitating the understanding and use of the platform, creating awareness and engagement through new features, products and optimizing the performance in every touchpoint.

It has been created a new solid visual language and identity in order to build not just a unique and great user experience, but also an immersive branding experience across multiple touchpoints, which was eventually expanded to sub-brands such as BMW M and BMW i with their personal touch.

The project was approached simplifying the design and user experience, facilitating the understanding and use of the platform, creating awareness and engagement through new features, products and optimizing the performance in every touchpoint.

It has been created a new solid visual language and identity in order to build not just a unique and great user experience, but also an immersive branding experience across multiple touchpoints, which was eventually expanded to sub-brands such as BMW M and BMW i with their personal touch.

The project was approached simplifying the design and user experience, facilitating the understanding and use of the platform, creating awareness and engagement through new features, products and optimizing the performance in every touchpoint.

It has been created a new solid visual language and identity in order to build not just a unique and great user experience, but also an immersive branding experience across multiple touchpoints, which was eventually expanded to sub-brands such as BMW M and BMW i with their personal touch.

Each component has been meticulously devised to create strong storytelling, so that the components have the same impact regardless of the position in which they are placed, this has been possible due to the content strategy.

Because of the way the CMS has been created, business results have been created in the near-term, because it was possible to significantly reduce the costs of content management workshops world wide, guaranteing a smooth roll out, including market specific content maintenance, so that each market can cover individual needs.

Each component has been meticulously devised to create strong storytelling, so that the components have the same impact regardless of the position in which they are placed, this has been possible due to the content strategy.

Because of the way the CMS has been created, business results have been created in the near-term, because it was possible to significantly reduce the costs of content management workshops world wide, guaranteing a smooth roll out, including market specific content maintenance, so that each market can cover individual needs.

Each component has been meticulously devised to create strong storytelling, so that the components have the same impact regardless of the position in which they are placed, this has been possible due to the content strategy.

Because of the way the CMS has been created, business results have been created in the near-term, because it was possible to significantly reduce the costs of content management workshops world wide, guaranteing a smooth roll out, including market specific content maintenance, so that each market can cover individual needs.

Each component has been meticulously devised to create strong storytelling, so that the components have the same impact regardless of the position in which they are placed, this has been possible due to the content strategy.

Because of the way the CMS has been created, business results have been created in the near-term, because it was possible to significantly reduce the costs of content management workshops world wide, guaranteing a smooth roll out, including market specific content maintenance, so that each market can cover individual needs.

Each component has been meticulously devised to create strong storytelling, so that the components have the same impact regardless of the position in which they are placed, this has been possible due to the content strategy.

Because of the way the CMS has been created, business results have been created in the near-term, because it was possible to significantly reduce the costs of content management workshops world wide, guaranteing a smooth roll out, including market specific content maintenance, so that each market can cover individual needs.

A solid identity and visual language with strong storytelling.

A solid identity and visual language with strong storytelling.

A solid identity and visual language with strong storytelling.

A solid identity and visual language with strong storytelling.

A solid identity and visual language with strong storytelling.

Taking the essence of Stage Two and giving its own character to BMW M.

Taking the essence of Stage Two and giving its own character to BMW M.

Taking the essence of Stage Two and giving its own character to BMW M.

Taking the essence of Stage Two and giving its own character to BMW M.

Taking the essence of Stage Two and giving its own character to BMW M.

Increasing awareness and customer loyalty with the configurator, need analyzer, dealer location, BMW community and more.

Increasing awareness and customer loyalty with the configurator, need analyzer, dealer location, BMW community and more.

Increasing awareness and customer loyalty with the configurator, need analyzer, dealer location, BMW community and more.

Increasing awareness and customer loyalty with the configurator, need analyzer, dealer location, BMW community and more.

Increasing awareness and customer loyalty with the configurator, need analyzer, dealer location, BMW community and more.

In the end, it was not only possible to create a strong brand positioning and a personalized customer experience on all digital devices and platforms, this was also achieved with each sub-brand, feature and language.

In addition to also achieving a clear language for data visualization, it has worked on different devices with a responsive behavior.

In the end, it was not only possible to create a strong brand positioning and a personalized customer experience on all digital devices and platforms, this was also achieved with each sub-brand, feature and language.

In addition to also achieving a clear language for data visualization, it has worked on different devices with a responsive behavior.

In the end, it was not only possible to create a strong brand positioning and a personalized customer experience on all digital devices and platforms, this was also achieved with each sub-brand, feature and language.

In addition to also achieving a clear language for data visualization, it has worked on different devices with a responsive behavior.

In the end, it was not only possible to create a strong brand positioning and a personalized customer experience on all digital devices and platforms, this was also achieved with each sub-brand, feature and language.

In addition to also achieving a clear language for data visualization, it has worked on different devices with a responsive behavior.

In the end, it was not only possible to create a strong brand positioning and a personalized customer experience on all digital devices and platforms, this was also achieved with each sub-brand, feature and language.

In addition to also achieving a clear language for data visualization, it has worked on different devices with a responsive behavior.