BMW & MINI Technology

BMW & MINI Technology

BMW & MINI Technology

BMW & MINI Technology

BMW & MINI Technology

Building a strong connection between brand, product and customers.

Building a strong connection between brand, product and customers.

Building a strong connection between brand, product and customers.

Building a strong connection between brand, product and customers.

Building a strong connection between brand, product and customers.

BMW is a brand characterized by its innovation, but especially by adapting quickly to new digital technologies. This is why it was time to do a relaunch for the connected services.

The complexity of this project was not only to simplify, modernize and create new features for BMW connected services, but also to completely adapt them for MINI, this has been a big challenge because the values, character and essence of each brand should not be lost, in order to drive perception, maintain and increase customer loyalty with the corresponding brand.

Additionally the possibility to scale the new design and features to the connected services App, giving the user the possibility to control their car from any location and platform.

BMW is a brand characterized by its innovation, but especially by adapting quickly to new digital technologies. This is why it was time to do a relaunch for the connected services.

The complexity of this project was not only to simplify, modernize and create new features for BMW connected services, but also to completely adapt them for MINI, this has been a big challenge because the values, character and essence of each brand should not be lost, in order to drive perception, maintain and increase customer loyalty with the corresponding brand.

Additionally the possibility to scale the new design and features to the connected services App, giving the user the possibility to control their car from any location and platform.

BMW is a brand characterized by its innovation, but especially by adapting quickly to new digital technologies. This is why it was time to do a relaunch for the connected services.

The complexity of this project was not only to simplify, modernize and create new features for BMW connected services, but also to completely adapt them for MINI, this has been a big challenge because the values, character and essence of each brand should not be lost, in order to drive perception, maintain and increase customer loyalty with the corresponding brand.

Additionally the possibility to scale the new design and features to the connected services App, giving the user the possibility to control their car from any location and platform.

BMW is a brand characterized by its innovation, but especially by adapting quickly to new digital technologies. This is why it was time to do a relaunch for the connected services.

The complexity of this project was anot only to simplify, modernize and create new features for BMW connected services, but also to completely adapt them for MINI, this has been a big challenge because the values, character and essence of each brand should not be lost, in order to drive perception, maintain and increase customer loyalty with the corresponding brand.

Additionally the possibility to scale the new design and features to the connected services App, giving the user the possibility to control their car from any location and platform.

BMW is a brand characterized by its innovation, but especially by adapting quickly to new digital technologies. This is why it was time to do a relaunch for the connected services.

The complexity of this project was not only to simplify, modernize and create new features for BMW connected services, but also to completely adapt them for MINI, this has been a big challenge because the values, character and essence of each brand should not be lost, in order to drive perception, maintain and increase customer loyalty with the corresponding brand.

Additionally the possibility to scale the new design and features to the connected services App, giving the user the possibility to control their car from any location and platform.

The first phase was approached with workshops to learn more about the similarities and differences of the customers, services and user experience of each brand.  In this way we find the middle point for the visual language and user experience without losing the essence of both brands.

Functionality, great performance and simplicity have been the focus of phase two, extremely essential to meet customer needs, it has also been optimized but minimizing visual design, focusing on the user experience to take better decisions when using the product.

The first phase was approached with workshops to learn more about the similarities and differences of the customers, services and user experience of each brand.  In this way we find the middle point for the visual language and user experience without losing the essence of both brands.

Functionality, great performance and simplicity have been the focus of phase two, extremely essential to meet customer needs, it has also been optimized but minimizing visual design, focusing on the user experience to take better decisions when using the product.

The first phase was approached with workshops to learn more about the similarities and differences of the customers, services and user experience of each brand.  In this way we find the middle point for the visual language and user experience without losing the essence of both brands.

Functionality, great performance and simplicity have been the focus of phase two, extremely essential to meet customer needs, it has also been optimized but minimizing visual design, focusing on the user experience to take better decisions when using the product.

The first phase was approached with workshops to learn more about the similarities and differences of the customers, services and user experience of each brand.  In this way we find the middle point for the visual language and user experience without losing the essence of both brands.

Functionality, great performance and simplicity have been the focus of phase two, extremely essential to meet customer needs, it has also been optimized but minimizing visual design, focusing on the user experience to take better decisions when using the product.

The first phase was approached with workshops to learn more about the similarities and differences of the customers, services and user experience of each brand.  In this way we find the middle point for the visual language and user experience without losing the essence of both brands.

Functionality, great performance and simplicity have been the focus of phase two, extremely essential to meet customer needs, it has also been optimized but minimizing visual design, focusing on the user experience to take better decisions when using the product.

Together with the connected services, the garage has been developed, to give the customers a quick overview of the data from every car and informing them about the current status of the car. In addition to being able to buy new services more efficiently.

Functionality, great performance and simplicity have been necessary to meet customer needs, also optimizing but minimizing visual design and focusing it on the user experience to take better decisions when using the product.

Together with the connected services, the garage has been developed, to give the customers a quick overview of the data from every car and informing them about the current status of the car. In addition to being able to buy new services more efficiently.

Functionality, great performance and simplicity have been necessary to meet customer needs, also optimizing but minimizing visual design and focusing it on the user experience to take better decisions when using the product.

Together with the connected services, the garage has been developed, to give the customers a quick overview of the data from every car and informing them about the current status of the car. In addition to being able to buy new services more efficiently.

Functionality, great performance and simplicity have been necessary to meet customer needs, also optimizing but minimizing visual design and focusing it on the user experience to take better decisions when using the product.

Together with the connected services, the garage has been developed, to give the customers a quick overview of the data from every car and informing them about the current status of the car. In addition to being able to buy new services more efficiently.

Functionality, great performance and simplicity have been necessary to meet customer needs, also optimizing but minimizing visual design and focusing it on the user experience to take better decisions when using the product.

Together with the connected services, the garage has been developed, to give the customers a quick overview of the data from every car and informing them about the current status of the car. In addition to being able to buy new services more efficiently.

Functionality, great performance and simplicity have been necessary to meet customer needs, also optimizing but minimizing visual design and focusing it on the user experience to take better decisions when using the product.