Global Product Experience

Global Product Experience

Global Product Experience

Global Product Experience

Global Product Experience

Finding itself and its place in a digital world.

Finding itself and its place in a digital world.

Finding itself and its place in a digital world.

Finding itself and its place in a digital world.

Finding itself and its place in a digital world.

Hoffmann Group is undoubtedly a world leader in trade and manufacture of tools, for all types of industry. 

Always in line with the technological vanguard of the sector and as part of its digitization process; the palette of digital products is extremely large, from a complex ecosystem of software that works by browser, a vast number of applications and also machines that are controlled directly from a screen. However they have not been able to achieve a consistent user experience over all products, a user experience that can be considered as part of the brand, capable of scaling it across different platforms and products.

That was the big challenge, the creation of a consistent, accessible, cohesive and unified experience for a global product ecosystem, able to support different contexts like Dark Mode and with the ease of being scaled through a design system.

Hoffmann Group is undoubtedly a world leader in trade and manufacture of tools, for all types of industry. 

Always in line with the technological vanguard of the sector and as part of its digitization process; the palette of digital products is extremely large, from a complex ecosystem of software that works by browser, a vast number of applications and also machines that are controlled directly from a screen. However they have not been able to achieve a consistent user experience over all products, a user experience that can be considered as part of the brand, capable of scaling it across different platforms and products.

That was the big challenge, the creation of a consistent, accessible, cohesive and unified experience for a global product ecosystem, able to support different contexts like Dark Mode and with the ease of being scaled through a design system.

Hoffmann Group is undoubtedly a world leader in trade and manufacture of tools, for all types of industry. 

Always in line with the technological vanguard of the sector and as part of its digitization process; the palette of digital products is extremely large, from a complex ecosystem of software that works by browser, a vast number of applications and also machines that are controlled directly from a screen. However they have not been able to achieve a consistent user experience over all products, a user experience that can be considered as part of the brand, capable of scaling it across different platforms and products.

That was the big challenge, the creation of a consistent, accessible, cohesive and unified experience for a global product ecosystem, able to support different contexts like Dark Mode and with the ease of being scaled through a design system.

Hoffmann Group is undoubtedly a world leader in trade and manufacture of tools, for all types of industry. 

Always in line with the technological vanguard of the sector and as part of its digitization process; the palette of digital products is extremely large, from a complex ecosystem of software that works by browser, a vast number of applications and also machines that are controlled directly from a screen. However they have not been able to achieve a consistent user experience over all products, a user experience that can be considered as part of the brand, capable of scaling it across different platforms and products.

That was the big challenge, the creation of a consistent, accessible, cohesive and unified experience for a global product ecosystem, able to support different contexts like Dark Mode and with the ease of being scaled through a design system.

Hoffmann Group is undoubtedly a world leader in trade and manufacture of tools, for all types of industry. 

Always in line with the technological vanguard of the sector and as part of its digitization process; the palette of digital products is extremely large, from a complex ecosystem of software that works by browser, a vast number of applications and also machines that are controlled directly from a screen. However they have not been able to achieve a consistent user experience over all products, a user experience that can be considered as part of the brand, capable of scaling it across different platforms and products.

That was the big challenge, the creation of a consistent, accessible, cohesive and unified experience for a global product ecosystem, able to support different contexts like Dark Mode and with the ease of being scaled through a design system.

Establishing the values of your products, and then make decisions.

Establishing the values of your products, and then make decisions.

Establishing the values of your products, and then make decisions.

Establishing the values of your products, and then make decisions.

Establishing the values of your products, and then make decisions.

The project was approached with a large number of workshops with the different product teams, initially to understand the brand, its values, its tools and products. Also to understand the current workflow and how to optimize it so that it is adaptable for each team but with a solid base.

An exhaustive assessment of the status quo has been made, since there were already 2 pattern libraries, but it was not known exactly because the desired goal could not be achieved before. This time a solid vision of the brand has been created, with specific goals and a strategy to achieve them, involving all the teams and their members.

Establish design principles for the brand was the first design approach, to set the core values of Hoffmann Group when building products. In this way, the decisions made are more smart and according to the brand experience that we want to create.

The project was approached with a large number of workshops with the different product teams, initially to understand the brand, its values, its tools and products. Also to understand the current workflow and how to optimize it so that it is adaptable for each team but with a solid base.

An exhaustive assessment of the status quo has been made, since there were already 2 pattern libraries, but it was not known exactly because the desired goal could not be achieved before. This time a solid vision of the brand has been created, with specific goals and a strategy to achieve them, involving all the teams and their members.

Establish design principles for the brand was the first design approach, to set the core values of Hoffmann Group when building products. In this way, the decisions made are more smart and according to the brand experience that we want to create.

The project was approached with a large number of workshops with the different product teams, initially to understand the brand, its values, its tools and products. Also to understand the current workflow and how to optimize it so that it is adaptable for each team but with a solid base.

An exhaustive assessment of the status quo has been made, since there were already 2 pattern libraries, but it was not known exactly because the desired goal could not be achieved before. This time a solid vision of the brand has been created, with specific goals and a strategy to achieve them, involving all the teams and their members.

Establish design principles for the brand was the first design approach, to set the core values of Hoffmann Group when building products. In this way, the decisions made are more smart and according to the brand experience that we want to create.

The project was approached with a large number of workshops with the different product teams, initially to understand the brand, its values, its tools and products. Also to understand the current workflow and how to optimize it so that it is adaptable for each team but with a solid base.

An exhaustive assessment of the status quo has been made, since there were already 2 pattern libraries, but it was not known exactly because the desired goal could not be achieved before. This time a solid vision of the brand has been created, with specific goals and a strategy to achieve them, involving all the teams and their members.

Establish design principles for the brand was the first design approach, to set the core values of Hoffmann Group when building products. In this way, the decisions made are more smart and according to the brand experience that we want to create.

The project was approached with a large number of workshops with the different product teams, initially to understand the brand, its values, its tools and products. Also to understand the current workflow and how to optimize it so that it is adaptable for each team but with a solid base.

An exhaustive assessment of the status quo has been made, since there were already 2 pattern libraries, but it was not known exactly because the desired goal could not be achieved before. This time a solid vision of the brand has been created, with specific goals and a strategy to achieve them, involving all the teams and their members.

Establish design principles for the brand was the first design approach, to set the core values of Hoffmann Group when building products. In this way, the decisions made are more smart and according to the brand experience that we want to create.

Simplifying the design and user experience, focusing the user to solve a given task.

Simplifying the design and user experience, focusing the user to solve a given task.

Simplifying the design and user experience, focusing the user to solve a given task.

Simplifying the design and user experience, focusing the user to solve a given task.

Simplifying the design and user experience, focusing the user to solve a given task.